In Psy's music video, Gentlemen, there was a split second where an mobile app called Candy Crush was being played. Candy Crush strictly used ethos as a strategy to get more people to download and play their game. Since Psy had a record breaking music video, Gangnam Style, everyone was anticipated to see his next release, Candy Crush used the big name Psy to try and up their app's download rate. It's to influence people that if Psy is playing Candy Crush, so should you.
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